Our Impact
34,379 catalogs canceled by 5,635 kids! And we’re aiming for 100,000. We’re saving trees, water, energy, and our climate by canceling unwanted sales catalogs. Check out our progress so far by clicking on the chart below.
The Math Behind These Numbers
(Updated formulas use NRDC data 5/4/09.)
* 6 catalogs: Direct markers mail an average of 11 copies of each catalog title per address per year. Therefore 1 cancellation saves 11 catalogs from production each following year. For the CCC project let’s assume conservatively that only 6 catalogs are stopped per cancellation, not 11+. So if a school or troop cancels 1,000 catalogs, they stop 6,000 from ever being made (if not more)!
* Tress saved: 358 catalogs come from one tree (producing 19B cats comes from 53M trees per year in USA). Therefore, Cats canceled x 6 divided by 358 = trees saved. Canceling 60 cats saves one tree (60×6=358)!
* Water saved: It takes 2.8 gallons of water to make each catalog (producing 19B cats uses 53B gallons of water per year in USA.) Therefore, Cats canceled x 6 x 2.8 = gallons of water saved.
* Lbs CO2: 1.8 lbs of CO2 are released in making a single catalog (making 19B cats releases 10.4B lbs CO2). Therefore, Cats canceled x 6 x 1.8 = lbs CO2 kept out of atmosphere.
* Car equivalent: The production of 9,500 catalogs equals the annual CO2 emissions of 1 car (19B catalogs made = 2M cars emissions annually). Therefore, Cats canceled x 6 divided by 9,500 = “cars taken off the road” in CO2 reduction/prevention.
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I will update results when I receive your emails - send them to tedwellscatablog@gmail.com. Formulas may change if I find more accurate conversions. -Ted